Rather than stick its head in the sand, Foxtel has actually gone out of its way to address the threat from broadband. In the last few years it has introduced a range of internet-based video services, on a few different devices, in an attempt to cater to homes who are no longer satisfied with the traditional Pay TV model. In the United States so-called "cable cutters" are abandoning traditional television in droves and Foxtel can see the writing on the wall, even if we're lagging a few years behind and television ratings are still fairly stable in Australia.
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